Friday, 5 August 2011

How To Calculate Your Keyword Cost

Now follow these instruction and find the Cost of your Keyword and you can also find the answer of your question that How to Calculate Your Keyword Cost see in the following picture where you have to click to find the cost of your keyword.

Avoid guesswork
We provide keyword traffic and cost estimates so you can make informed decisions about choosing keywords and maximizing your budget. (Estimate keyword costs) Now click on ESTIMATE KEYWORD COSTS. After putting your desire keyword.

Google only had data for three of the five keywords entered. As you can see, I did an "exact match" so the search volumes would be accurate. As you see from the results, we are getting "Insufficient Data" for June and it seems through the queries I have put through that the "magic number" is 600. Meaning that unless your click through traffic is at least 600 on your end, there won’t be any data from the previous month. Even though Google is showing an "average" of 1,600 search queries a month for the term "meta content" and there are no advertisers, even though Google says there are (Advertiser Competition bar half full), I had a mere 318 clicks despite holding the #1 position. Taking 46% of the search volume, which is what I should expect for the #1 result, I should have had 736 clicks, more than 400 than I received.
"But wait," you say, "the data for June was insufficient. You are basing your numbers on data which doesn’t exist."
Taking twelve months of data (July 1, 2007 – June 30, 2008), I received 3,612 click throughs, or and average of 301, which is LOWER than the current month’s data. I could go on for days with similar results.
Looking at data on my affiliate sites, the trend is similar. Google’s search volume numbers are at least 2x of what they should be, which is similar to what Overture did. Be mindful of this as you make your determination based on "search volume" as the numbers are inflated. In one instance, I own the top seven results for a keyword phrase (different domains, of course) and my traffic volume is just over half of Google’s search volume number. It should be A LOT higher than that. More proof that the numbers are off.
Remember to test the keyword first through PPC to make sure the keyword phrase converts before doing SEO. No use doing SEO on a phrase that doesn’t convert – no matter how much search volume it gets.


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